SUZSTAINABLE

ON VALENTINE’S DAY – DIAMONDS ARE A GIRL’S BEST FRIEND

Feature Photo Credit: Arteum.ro 

As the month of February begins, the air becomes infused with an undeniable sense of romance and anticipation. Valentine’s Day, celebrated by couples worldwide, has evolved into a day dedicated to expressing love and affection. While the exchange of cards, flowers, and chocolates has become synonymous with this occasion, there is one timeless symbol of enduring love that stands out among the rest – diamonds.

Join me as I explore the allure of diamonds as the perfect embodiment of enduring commitment and delve into the reasons behind their association with this cherished day of love. From ancient tales of passion to modern expressions of affection, the story of Valentine’s Day and the gift of diamonds is one that encapsulates the essence of romance across the ages.

the history of diamonds

The history of diamonds is a fascinating journey that spans millennia, characterised by tales of intrigue, rarity, and enduring allure. The earliest known diamond discoveries date back to ancient India, in 4th century BC, where alluvial river deposits yielded these precious gems that formed 900 million years ago. Diamonds were initially valued for their natural hardness and used more for cutting and engraving rather than as jewellery.

When these precious gems started gaining popularity within the jewellery industry, the Indian diamond trade began to flourish along many established trade routes that connected India and China, commonly known as the Silk Road, reaching Europe and the Middle East. .

The famous Golconda mines in India gained prominence, producing some of the world’s most celebrated diamonds, including the Koh-i-Noor and the Hope Diamond.

The Koh-i-Noor Diamond: Pinterest

The Renaissance period saw an increased appreciation for diamonds as gem cutting techniques improved. In the European Royal Courts (15th – 17th Centuries), diamonds became symbols of wealth and power, adorning the crowns and regalia of European monarchs. The 17th-century French monarch Louis XIV famously declared diamonds the only appropriate gem for expressing love.

In the early 1700s, as India’s diamond supplies began to decline, Brazil emerged as an important source. Diamonds were discovered in the pans of gold miners as they sifted through the gravels of local rivers. Once it reached its full potential, Brazil dominated the diamond market for more than 150 years.

diamonds in the 19th & 20th centuries

The The story of the modern diamond market really begins on the African continent, with the discovery of diamonds in Kimberley, South Africa, in the late 1800s. Consequently, this led to a significant shift in the global diamond trade. The influx of diamonds from South Africa contributed to a more widespread availability of these precious gems. The De Beers company, founded by Cecil Rhodes, played a pivotal role in consolidating diamond mines and maintaining control over the global diamond market. De Beers is credited with popularising the concept of the diamond engagement ring through its iconic “A Diamond is Forever” marketing campaign in the mid-20th century.

Today, diamonds are mined globally, with significant producers including Russia, Botswana, Canada, and Australia. Technological advancements have enhanced diamond mining and cutting processes, ensuring that these precious gems continue to captivate hearts around the world.

blood diamonds

The history of diamonds is a tapestry woven with tales of cultural significance, economic impact, and enduring symbolism, making them more than just sparkling stones but rather timeless expressions of love and luxury. However, amidst the glittering allure lies a shadow that cannot be ignored—the dark side of diamond mining.

Over the years, diamond extraction has been marred by issues such as unethical labour practices, environmental degradation, and the funding of conflicts, giving rise to the term “blood diamonds.” These diamonds, often extracted from war zones and sold to finance armed conflicts, have raised ethical concerns within the industry.

Photo Credit: https://tfiglobalnews.com

Efforts have been made to address these issues through initiatives like the Kimberley Process, aiming to ensure that diamonds are sourced responsibly. As we celebrate the beauty and symbolism of diamonds, it is crucial to remain vigilant and advocate for ethical practices, ensuring that the journey from mine to market aligns with the values we hold dear. 

In a world where ethical consumption is increasingly essential, the diamond industry serves as a striking example of the ethical challenges we consumers encounter. While diamonds symbolise love, beauty, and eternal commitment, there is a darker side to this glamorous industry: the issue of blood diamonds. Blood diamonds, also known as conflict diamonds, are mined in conflict zones and sold to fund armed rebellions against governments, often resulting in human rights violations and environmental damage. These diamonds carry the tragic legacy of innocent lives lost, perpetuating violence and suffering in already troubled regions. So, it is vital to opt for ethical diamonds and refrain from supporting the blood diamond trade.

Human Rights Violations

The extraction of blood diamonds is frequently associated with severe human rights abuses such as forced labour, child exploitation, and community mistreatment. Choosing more ethical diamonds actively promotes fair labour practices and supports companies that prioritize their workers’ well-being.

Congolese workers search for rough diamonds Kangambala mine in Lunged (Source: TIME)

what to look out for when buying diamonds

Environmental Sustainability

Conventional diamond mining methods often lead to significant environmental harm, including deforestation, soil erosion, and water contamination. Ethical diamond companies, however, are committed to sustainable mining practices that reduce ecological impact, preserve biodiversity, and restore the land.

Conflict-Free Guarantee

Ethical diamonds, whether real or lab-grown are certified as conflict-free, indicating they originate from mines free of conflict and exploitation. By choosing these diamonds, we can be confident that our purchase does not contribute to violence or human suffering.

Fostering Transparency and Accountability

Ethical diamond companies emphasise transparency in their supply chains, enabling consumers to trace the diamond’s origin and verify compliance with ethical standards. Supporting these companies advocates for increased transparency and accountability across the diamond industry.

Empowering Communities

Ethical diamond initiatives prioritise community development programs, offering education, healthcare, and economic opportunities to residents in diamond-producing areas. By purchasing ethical diamonds, we directly support these initiatives and help uplift vulnerable communities towards a brighter future.

Choosing ethical diamonds is not just a matter of personal preference; it is a conscientious decision with far-reaching implications. By opting for diamonds that uphold ethical standards, we can all play a part in promoting human rights, environmental sustainability, and social justice. Together, we can spark positive change in the diamond industry and pave the way for a more ethical and compassionate world.

ETHICALLY SOURCED DIAMONDS

Ethical diamonds are those gems that are responsibly sourced with a focus on human rights and environmental preservation. These precious gems come from regions free of armed conflict and human rights violations. Their journey from mine to market is transparent, allowing for traceability of all movements. For a diamond to be considered ethically sourced, the miners involved in the production work under safe conditions and receive fair wages. Plus, these gems have a lower environmental impact as miners follow sustainable practices to reduce habitat destruction, water pollution, and carbon emissions. For a diamond to be called ethical, its production process needs to be completely transparent and traceable, from sourcing to the shop window.

Ethical diamonds are accompanied by certifications from reputable organisations like the Kimberley Process Certification Scheme, ensuring their ethical origin can be traced. This certification, established in 2003 after the movie “Blood Diamonds” came out and revealed the truth about the industry, aims to eradicate the trade of blood diamonds. Other organisations, such as the Diamond Development Initiative (DDI) and the Responsible Jewellery Council (RJC), also play key roles in promoting ethical diamond sourcing and improving mining conditions.

Photo Credit: Responsible Jewlry Council

LAB-GROWN DIAMONDS

Another option to ensure full ethical sourcing and transparency is by opting for lab-grown diamonds.

Lab-grown diamonds have essentially the same chemical, optical and physical properties and crystal structure as natural diamonds. Like natural diamonds, they are made of tightly-bonded carbon atoms. They respond to light in the same way and are just as hard as natural diamonds. The main differences between lab-grown and natural diamonds lie in their origin. These diamonds are genuine but cultivated in controlled settings instead of being extracted from the earth, ensuring a completely traceable supply chain.

Photo Credit: Towfiq Ahmed/ GIA

Opting for lab-grown diamonds is often a more eco-friendly and sustainable choice, with a lower cost per carat compared to mined diamonds. These diamonds have no negative impact on humans or the environment, making them a sustainable choice. Moreover, they are more affordable, enabling you to select a larger centre stone or save money.

SECOND-HAND DIAMONDS

Opting for pre-owned diamonds also offers a sustainable alternative by reducing the need for new mining activities, thereby lessening the environmental footprint of the diamond industry. Choosing secondhand diamonds ensures that we’re not exacerbating the depletion of natural resources or contributing to environmental harm. Thus, purchasing pre-owned diamonds aligns with eco-conscious values and promotes sustainability.

Buying pre-owned diamonds often provides better value compared to newly mined ones. They are frequently available at a lower price point, making them a more budget-friendly option for diamond enthusiasts. This affordability stems from their previous use, which diminishes their market value compared to pristine, newly mined diamonds.

Furthermore, pre-owned diamonds boast a distinct charm and history that can enhance their appeal and value. Some may have been treasured heirlooms passed down through generations, imbuing them with sentimental significance. These unique stories and characteristics contribute to the allure and worth of pre-owned diamonds, setting them apart from their freshly mined counterparts.

BRAND RECOMMENDATIONS

Photo Credit: Lark & Berry

You’ve gotten this far into this article and you know everything you need to know to ensure a more ethical and sustainable way of gifting diamonds (to your other half or yourself). I’ve put together a short list of some of the most exciting jewellery brands selling ethical diamonds currently available in the UK!

Lark And Berry

Lark And Berry is a fine jewellery brand that marries the beauty of traditional craftsmanship with the cutting-edge tech of creating diamonds. Due to its innovation-oriented mindset and playful designs, Lark & Berry has become a brand loved by its cherished customers, press, and celebrities. They are the first designer brand to make fine jewellery exclusively with lab-grown stones, paving the way for new players to help disrupt the diamond mining industry. From eternity rings to bridal jewellery and bespoke engagement rings, Lark & Berry provides every single service needed by a bride-to-be.

One of my favourite aspects of this brand is that you can even design your engagement ring online, or if feeling stuck, you can always make an appointment with one of their jewellery designers!

Photo Credit: Lark & Berry

Currently, Lark & Berry are offering a complimentary fragrance and chocolates with any Valentines purchase from their Valentine’s Collection.

Heavenly London

Heavenly London is a London-based jewellery brand that prioritises sustainability by only using alternative diamonds in their collections.

Though they sell predominantly lab-grown diamonds, when they do use real diamonds, they are committed to ensuring high ethical standards in their sourcing. The brand works exclusively with our long-term trusted suppliers who guarantee ethical sources of the materials including chains, findings, and stones. The brand also offers customers Lab-Grown Diamonds which are produced without environmental and humanitarian effects. Their closed-loop production process allows us to maintain sustainability across our supply chain. They offer a certified diamond service upon request by sending diamonds to the Gemological Institute of America (GIA) Bangkok to get certified.

All their suppliers meet the European Union’s REACH (Restriction, Evaluation, and Authorisation of Chemicals) regulation, which aims to restrict hazardous substances such as nickel, lead, and cadmium in all parts of jewellery that could be accessed by the end consumers, and ultimately reduce the amount of harmful chemicals in the environment. Furthermore, all the precious metals used in their manufacturing process are responsibly sourced and conflict-free.

Their Silver and Gold Metal Refinery supplier is accredited on the LBMA (Responsible Gold Guidance and Responsible Silver Guidance for Good Delivery Refiners) List and compliant with the RGG (Multi-metal Combined Responsible Gold Guidance). Their suppliers follow the regulations to combat systematic or widespread abuse of human rights, to avoid contributing to conflict and to comply with high standards for anti-money laundering (AML) and combating terrorist financing (CTF) practices. And are a proud member of the Thai Silver Exporters Association, a member of the Thai Chamber of Commerce, and BWC (Buy with Confidence) a certifications program issued by Thailand’s Ministry of Commerce to ensure the quality and standard of Thai gemstones and jewellery.

Ash & Rose

Ash & Rose, a sustainable boutique and design studio owned by a mother-daughter duo. Their inspiration stems from nature, with a keen focus on all things feminine, romantic, and beautiful, particularly flowers. This brand provides handmade and eco-friendly products, promoting a high quality of life for everyone involved in the production and delivery process. Their collection features exquisitely crafted gifts and accessories that are perfect for gifting to your loved ones, including yourself!

Among their offerings are jewellery pieces adorned with precious and semi-precious gemstones. The duo ensures ethical sourcing of materials, collaborates with fair-wage factories, and maximises material up-cycling. This family-operated business is dedicated to sustainability and continuously enhances its eco-friendly practices, making it a perfect alternative to V-Day diamond gifting.

Siizu

This independent jewellery studio is situated in Downtown Brooklyn, creating all pieces by hand locally. Their sourcing team shows great dedication in selecting the right partners, working solely with manufacturers who meet the ISO 14001 standard. This internationally recognised environmental standard signifies efficient energy usage and minimal waste production.

To mitigate their impact on the environment, SiiZU actively supports American Forest by contributing to the planting of 2.7 million trees across 44 projects nationwide to preserve crucial wildlife habitats. Notably, all their jewellery is crafted from sterling silver or brass, featuring 14K gold plating or gold filling, and the brand exclusively uses freshwater pearls, genuine ethical stones, clay, eco-resin, and glass beads for all their jewels.

Astor & Orion

Although this jewellery brand doesn’t necessarily sell diamonds on its online shop, I strongly believe it deserves a mention for its sustainability practices, which truly go above and beyond!  They are the sole jewellery company implementing circular design, 3D sculpting, and third-party certified manufacturing to establish a comprehensive sustainability plan.

Their process commences with recycled metals during the casting phase. More than just using recycled metals, they focus on designing jewellery that can be easily recycled again. This approach avoids using stones or other materials that would hinder metal recycling. They have collaborated with a metal recycling centre in Seattle to transform all their old jewellery into new metals, ensuring they can be reused multiple times. Customers even receive credit for returning items towards purchasing new pieces from the brand.

Beyond its recycling efforts, this brand stands out in sustainability through eco-friendly packaging, thoughtful design, and various manufacturing certifications, making it a true leader in sustainable practices within the jewellery industry.

Wisdom charm silver

Green Tulip

Valentine’s Day is not just about jewellery though. If you’re gifting your loved one (or your Galentine) something a little smaller and more affordable, I found the right platform for you to get your sustainable gifting sorted.

Green Tulip is a UK-based brand that offers customers ethical products which are not only beautiful but also kinder to people and our planet. On this online shop, you’ll discover over 120 amazing ethical brands and over 1K products to choose from! Green Tulip always shares lots of information about these brands, their story and what makes them so special and ethical.

Green Tulip has been selling gifts for over 15 years, they know all of our products inside and out and the team here is great at coming up with gift ideas. Their mission is to make buying gifts easy from start to finish so they also offer a sustainable gift wrapping service for an extra £2.50 plus they also include a FREE greetings postcard with every order and their team will add a handwritten message for you giving it that personal touch!

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I’d love to know if you have any more suggestions of where to buy your Valentine’s Day ethical gifts, whether these are jewels or not! Just leave a comment to get in touch to let me know, I’ll be more than happy to add to this brand recommendations list!