In the quiet corners of corporate offices, amidst the hustle of deadlines and the buzz of coffee machines, there are stories that often go unnoticed – personal narratives that unfold quietly, reshaping lives in profound ways. In the heart of our workplace, I had the privilege of sitting down to chat with La Toyah, a colleague whose radiant and flawless skin serves as a living testament to the merits of veganism.
In this article, I delve into La Toyah’s journey – the questions that arose, the challenges faced, and the joys discovered in embracing a vegan lifestyle. As we unravel La Toyah’s narrative, we explore the broader implications of Veganuary and the power of individual choices to shape a more compassionate world.
What is Veganuary?
Veganuary is a combination of veganism and January.
As the name suggests, the campaign is centred around encouraging people all over the world to switch to a plant-based diet during the month of January, abstaining from the consumption of animal products such as meat, dairy, eggs, and honey.
Since the campaign was launched by Veganuary – a charitable organisation, as well as the name of the initiative, in 2023, 706,965 people worldwide had signed up for Veganuary, which increased to 1.8 million in January 2024, according to World Animal Foundation.
The campaign aims to raise awareness about the impact of food choices on issues like animal welfare, environmental sustainability, and personal health. It provides resources, recipes, and support to help people make the transition to a vegan lifestyle, even if it’s just for a month. Many individuals use Veganuary as an opportunity to explore plant-based alternatives, discover new recipes, and gain a better understanding of the ethical and environmental considerations associated with their food choices.
Interview with La Toyah Young
La Toyah’s story, akin to that of vegan activist Ed Winters, unveils a moment of awakening that altered her perspective on the food she consumed and the impact it had on living beings.
Ed’s encounter with the tragic news of hundreds of chickens meeting a gruesome end on the M62 in May 2014, prompted him to question the ethics of his dietary choices and to reconsider the contents of his fridge, where a leftover KFC meal awaited.
The vivid images of broken wings and crushed bodies resonated deeply with him, sparking a realisation that the animals we consume also experience pain and suffering.
As she stumbled upon Ed’s YouTube video recounting the aftermath of the M62 lorry crash and the issues within the meat industry, La Toyah, too, found herself in a moment of reflection. Normally she wouldn’t have stopped to watch the whole video, but something caught her attention.
The shared narrative struck a chord, whilst biting into her KFC the parallels between their experiences appeared evident – a pivotal moment of realisation that led to a profound shift in lifestyle choices.
In 2019, having already embraced a vegetarian lifestyle, La Toyah returned from a holiday in New York to find that a vegan craze had swept across the UK. Inspired by this growing trend and faced with the challenge of sourcing vegetarian options during her travels, she made a dedicated commitment to adopt a fully vegan diet.
frequently asked questions
what does it mean to be vegan?
Today, being vegan is no longer confined to a mere dietary preference; it has evolved into a holistic lifestyle that extends beyond food choices to include decisions about clothing, beauty products, and more. It represents a comprehensive commitment to ethical living, aligning personal choices with compassion for all living beings and the environment.
In the pursuit of this admirable goal, it’s crucial to acknowledge that achieving perfection may not be feasible for everyone, which is why I love Veganuary so much. La Toyah, recognising the challenges, prefers the term “plant-based” over “vegan.”
This distinction underscores the idea that every effort, regardless of its scale, contributes significantly to the larger cause. Personally, I firmly believe that celebrating the choices we make, whether large or small, is vital. Each decision reflects a step towards a more compassionate and sustainable world, emphasizing that positive change is an accumulation of individual efforts.
what are the benefits of being vegan?
Going vegan was easier than La Toyah expected;
“Going vegan was easier than I expected; I felt that my health had improved, and along the way, I discovered great-tasting food that made the transition even more enjoyable”.
According to a report in the european journal of clinical nutrition, vegans reportedly boast the lowest BMI when compared to meat-eaters, vegetarians, and pescatarians, potentially attributed to their nutrient-dense, filling diets consisting of foods like beans, legumes, whole grains, fruit, and vegetables—all of which are rich in fibre.
what are the disadvantages of being vegan?
While the potential downsides of adopting a vegan lifestyle center on ensuring sufficient intake of essential vitamins, nutrients, and minerals, there are now brands dedicated to addressing these concerns. They offer 100% vegan and plant-based supplements, providing a convenient solution for those mindful of maintaining a well-rounded and balanced diet.
Potential challenges however, may include obtaining sufficient complete protein, as meat, dairy, and eggs are primary sources. Calcium intake might be compromised without traditional sources like cheese and milk, but alternatives include beans, kale, tofu, and almonds. Maintaining adequate iron levels is crucial, and plant-based sources such as lentils, chickpeas, and dark chocolate can help. Vitamin B12, primarily found in animal products, can be obtained from fortified sources like yeast extract, breakfast cereals, and plant-based milk for those following a vegan diet.
do you miss meat and cheese?
Frequently, the question often arises about whether La Toyah misses meat, a sentiment she dismisses, given the remarkable transformation her taste buds have undergone. The human body is an extraordinary and adaptable thing, yet adjustments to a new diet can sometimes take time. La Toyah’s journey of eating only plant-based food was remarkably smooth, mirroring the generally painless process of adopting a vegan lifestyle, however what she did find more difficult was finding vegan brands.
We also discussed the challenges of navigating the vegan space when faced with limited options, with La Toyah shedding light on the complexities of aligning personal values with available choices. For example, although there are many supermarkets today selling vegan cheeses, in our chat, La Toyah pointed out the scrutiny faced by cheese companies offering both traditional and vegan options. The critique arises from the concern that by aligning with these brands, they may inadvertently support unethical farming practices and contribute to an industry with questionable ethical standards.
brand recommendations
Notably, since 2019, one of the most evident changes related to the rise in veganism is the increase in vegan products. There are vegan alternatives available for virtually every product traditionally made from animal derivatives such as cheese, milk, meat, and eggs, as well as vegan alternatives for beauty products, clothing and so on.
One of La Toyah’s biggest suggestions when looking for good quality plant-based products, is to use the Yuka App. Yuka is a mobile app that scans and analyses labels in the blink of an eye so you can learn at a glance which products are good for you and which ones you should avoid. From food to cosmetics, there’s a lot in a product that can harm our bodies – this app truly has your back though, if a product isn’t good for you, it will even suggest a healthier option.
groceries on the high street
Holland & Barrett
Holland & Barrett is one of the companies that La Toyah suggested during our interview if you’re looking for some easy vegan shopping. With a huge plant-based section both online and in-store, they’re certainly championing the high street when it comes to vegan products. From Eat Real lentil chips to pasta sauces, ready meals, Trip CBD drinks and coconut oil, you can do most of your weekly shopping at Holland & Barrett.
THIS
THIS™ is a game-changer in vegan food – 100% plant-based, high in protein, way lower in saturated fat than meat, yet FULL of flavour. From plant-based chilled, frozen food and ready meals, it’s the perfect option for those of you thinking of going fully vegan.
The good news is that THIS is now being stocked in many of our high street supermarkets such as Tesco, Boots, Morrisons, Sainsbury’s, Ocado and Asda. If you’re still unsure how to cook all these plant goods, they have plenty of recipes to take inspiration from on their website here.
Honestly Tasty
Honestly Tasty is one of the first companies in the UK to produce 100% plant-based cheese. Even with the surge in demand for alternative plant-based milk over the last few years, there’s still not a lot of choice when it comes to cheese lovers. Honestly Tasty aims to fill that gap with milk-free cheese that (I swear) tastes as good as the traditional one. Of course, this is great news for both vegans and dairy-free alike!
The company also donates 2% of all revenue to charity, including to The Dean Farm Trust, a community-run animal sanctuary in Wales. These days, we can find Honestly Tasty products in a lot of high street shops: from Planet Organic to Selfridges, Tesco and Ocado, plus lots of independent shops.
M&S The Plant Kitchen
If we’re discussing vegan and plant-based products available on the high street, I have to mention M&S’s Plant Kitchen range. Designed by expert chefs, every product is meticulously crafted to ensure that it tastes just as good, or even better than the traditional meat or dairy counterpart. I have tried many of these products myself, and I can assure you they taste just as good as they look!
The Plant Kitchen range has proven to be a hit amongst the younger generation in particular, so head to your nearest Foodhall or buy online at Ocado and try it for yourself. I’d love to know your thoughts!
beauty On The Highstreet
During our conversation, the focus primarily revolved around food choices, however, La Toyah also shared some of her favourite go-to shops for vegan beauty and cosmetic products.
THE BODY SHOP
We all know this brand, but what we probably didn’t know is that about half of The Body Shop’s range of products are vegan. If you’ve recently (or are about to) embrace the plant-based way of living, then there’s no easier way to dip your toe into a vegan skincare routine, than with their collection of vegan skincare, moisturisers, haircare, beauty, makeup and foundation, as well as their iconic vegan body care products, such as the Edelweiss Sleeping Bouncy Mask and Tea Tree Oil.
Superdrug
With over 1,000 vegan items available, Superdrug is your ultimate destination for vegan skincare and make-up. You can easily spot the Vegan logo on the packaging, which indicates that the product is 100% vegan.
Superdrug conducts extensive research on each brand before stocking it in their stores or online, ensuring that you can trust the quality of their products.
In addition to their vast selection of vegan items, Superdrug also offers their own line of skincare and makeup that are all Leaping Bunny approved, meaning they’re fully vegan and cruelty-free. B. Skincare has five distinct ranges: Glow, Protect SPF, Hydrate, Oil Control, and Age Define, which allows you to create a personalised routine that perfectly suits your skincare needs.
online GROCERIES
Veva Vegan
Veva Vegan is an online platform where you can order vegan food that gets cooked and delivered to your door. Unlike other choices on the market, their vegan dishes are crafted with the utmost care to meet the core values of veganism. Their menu takes inspiration from various diets, with a focus on health and environmental concerns and Indian traditional menus.
From Baigan Bhaji to Bhindi Bhaji and Aloo Gobi, the small independent company is available for delivery in Tufnell Park, Totteridge Lane, Stoke Newigton, West Hampstead, Honsey and Wanstead for now. I believe it’s only a matter of time until this company grows so much, it’ll be available in the whole country!
We are Nutrified
For years, the supplement and wellness industry has taken on a single-use, ‘take, make and throw away’ mentality, whereas We are Nutrified champions a ‘Recycle, Refill, Repeat’ mantra. ♻
Their line of supplements are delivered in compostable kraft pouches, that are used to refill an amber jar creating a sustainable and zero-waste wellness solution. Their supplements are 100% vegan plant-based, and their range of 100% natural beauty products including clay masks, anti-ageing oils, lash & brow oils, and hair care. is entirely cruelty-free, vegan, palm-oil free and minimally packaged.
Online BEAUTY Brands
Elf Cosmetics
e.l.f. cosmetics is an independent company, that offers a range of affordable and accessible makeup and skincare products that have won numerous accolades. All e.l.f. cosmetics and make up products are 100% vegan and free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, sulphates and hydroquinone.
Since 2016, the company has also made their makeup brushes from synthetic fibres, making them 100% vegan as well. While some of their earlier makeup brushes were made from animal hair, any brushes purchased from their official website today are entirely animal-free. The company has earned the coveted Leaping Bunny stamp of approval, a non-profit organization that verifies cruelty-free products throughout the supply chain.
The Ayurveda Experience
The Ayurveda Experience prides itself on presenting a diverse range of 100% natural, vegan Ayurvedic skincare products, meticulously designed to foster a harmonious connection with nature. The brand’s commitment goes beyond skincare, as it endeavours to embody the authenticity and profound wisdom inherent in Ayurveda. With a dedicated mission to share the timeless teachings of Ayurveda worldwide, The Ayurveda Experience strives to bring forth the enriching and transformative essence of this ancient tradition to individuals around the globe.
I love the Pore Youth Hydration Kit. It comes with Poreslay Serum, for a tightened, purified, and minimized look of enlarged pores and a fresh, flawless complexion.
The kit also contains Blavana Ultra-Rich Youth Boost Face Pommade, for a fresher, firmer and younger looking appearance and a soft, pearlescent glow, and Cerabuild Face and Neck Cream, which helps to create a feel-able firmness and a youthful look of plumped volume!
All this and a Full-Sized Tube of Nicumin Face Cleansing Jelly for absolutely FREEEE!
Annother favourite is the Black Gram Duo, featuring the dynamic combination of Balaayah Black Gram Body Booster and Yauvari Amplified Youth Spring. For Suzstainable Readers The Ayurveda Experience are offering a special 10% discount.
WILD
UK based, Wild is a sustainable natural deodorant delivered straight to your door. aluminium free with compostable, plastic free refills and a 100% effective formula. Wild utilise the powers of the natural world to create an effective long-lasting deodorant that is free of aluminium and parabens whilst also being cruelty-free & vegan.
The stylish and reusable Wild applicator is made from durable aluminium and recycled plastic, to ensure it stands the test of time. Meanwhile, their natural deodorant is 100% biodegradable, making it the world’s first zero-plastic deodorant refill. A truly innovative product that is set to push the boundaries of sustainability in the personal care category.
Axiology
Axiology Beauty’s mission from the beginning has been to take a stand against the staggering amount of packaging waste produced by the beauty industry – a whopping 120 billion units each year. The brand’s lipsticks have always been cruelty-free, ethically sourced, and vegan, and up until 2022, the tubes were made of 50% post-consumer recycled plastic.
Axiology has now gone a step further: they have abandoned plastic entirely and are focused on tackling the beauty industry’s plastic waste problem completely. The company has switched to using island paper waste to create 100% recyclable boxes for all of its products, including Lip-to Lip Balmies, of my personal favourites.
To obtain this waste, they have partnered with a remarkable women’s cooperative in Bali that transforms the island’s paper waste into stunning packaging. This partnership not only helps in reducing pollution but also offers stable employment and fair wages for women in the region.
New Customers get 15% off their First Order with the coupon code WELCOME
Palm & Pine Skincare
Palm & Pine is a female-led brand based in Portugal that takes pride in their vegan, natural sunscreen products that all come in plastic-alternative packaging. The brand prioritises not only the protection against UV rays but also the environment. In fact, all their sunscreen is made with mineral UV filters and plant-based ingredients, ensuring you get subtle, fragrance-free, UV protection whilst protecting the seas.
online fashion brands
ALIGNE
ALIGNE is an independent brand that encourages customers to invest in core basics that will stand the test of time. They are mindful of their impact on the environment and have taken steps to reduce greenhouse emissions, water consumption and waste. Transparency is a key value of the brand, and they are upfront about their journey towards sustainability. They acknowledge that their responsibility goes beyond the planet and that it is an ongoing process of making better choices for a better future.
Of course, Aligne is a vegan and cruelty-free brand (otherwise it wouldn’t have made this list), but they also design limited edition collections from dead-end materials, collaborate with UK charities such as Smart Works to help homeless women and work with SOJO, a London-based fashion-tech platform, to make sure their clothes get mended rather than thrown away.
Vegan Outfitters
Vegan Outfitters is another independent brand that is quickly gaining popularity as the destination for the plant-based generation. They believe in a cruelty-free lifestyle and prioritise the impact of our choices on the environment. The brand offers more than just 100% vegan, ethical, and sustainable slogan t-shirts; their collection is also stylish and trendy.
You don’t have to wear hemp shoes to be a vegan fashionista! In addition, Vegan Outfitters donates 10% of their profits to incredible UK sanctuaries that rescue farm animals from abuse and slaughter.
In conclusion, Veganuary serves as an empowering and transformative journey, encouraging individuals to explore the vibrant world of plant-based living. Veganuary isn’t merely a challenge; it’s a catalyst for positive change, inspiring individuals to reevaluate their choices and embrace a lifestyle that aligns with their values, creating a ripple effect that extends beyond the month of January.
I would love to hear your stories and what ignited your journey toward veganism. Whether it’s a personal epiphany, a documentary that sparked awareness, or the discovery of delicious and nutritious plant-based alternatives, your insights can serve as beacons of guidance and encouragement for others.
I look forward to hearing your stories, understanding the pivotal moments that led you to this choice, and fostering a sense of community grounded in shared values and aspirations.
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