Feature Photo Credit: Samad Deldar
Every year, World Water Day serves as a poignant reminder of a fundamental truth: water is essential for life. However, as I consider this year’s theme, my thoughts shift from the overwhelming global water crises to the small, daily choices we make—choices that, when taken together, can create a significant impact.
Last year, I explored the vital issue of clean water access and the global challenges associated with it. Read “World Water Day”. This year, I would like to focus on a more personal perspective, discussing how we, as individuals and communities, can contribute to conserving this invaluable resource.
WHen IS world water day?
World Water Day is an annual event observed on March 22nd, dedicated to raising awareness about the importance of freshwater and advocating for sustainable water management. Established by the United Nations in 1993, it highlights global water-related issues, including scarcity, pollution, and lack of access to clean water. Each year, World Water Day focuses on a specific theme to drive action towards Sustainable Development Goal (SDG) 6: Clean Water and Sanitation for All.
WHAT IS THE WATER FOOTPRINT?
Every drop of water we use narrates a tale—one that extends far beyond our kitchen sinks and morning showers. Water is not merely something we drink or use for laundry; it is intricately linked to everything we consume, from the food on our plates to the garments we wear. This concealed usage is referred to as our water footprint, which helps us grasp not only how much water we use directly but also the amount needed to support our lifestyles.
Understanding Water Footprints
There are two primary perspectives to evaluate a nation’s water footprint: through production and consumption. The water footprint of production encompasses all the water utilised within a country’s borders for growing crops, producing goods, and maintaining daily life. Conversely, the water footprint of consumption tracks the water embedded in the products we purchase—regardless of whether they are locally made or imported. This implies that a country’s water footprint does not always remain within its borders. For instance, many water-scarce areas, such as North Africa and the Middle East, depend on importing goods to satisfy their water needs, while countries like the Netherlands have 95% of their water footprint stemming from outside their borders due to their reliance on global trade.
How Everyday Choices Shape a Sustainable Future
But what implications does this have for us as individuals? Our personal water footprint is influenced by our daily choices, including our eating habits, purchasing decisions, and even the duration of our showers. Although it may appear that only governments and industries can make a difference, the truth is that small adjustments in our behaviours can lead to significant changes. By being conscious of our water usage, both directly and indirectly, we can contribute to fostering a more sustainable future—beginning right in our own homes.

HOW TO SAVE WATER AT HOME
While governments and industries play a crucial role in water conservation, the power to make a difference starts right at home. Small changes in our daily routines can add up to significant water savings—without sacrificing comfort or convenience.
The Shower
Let’s begin with the most obvious place: the shower. We all cherish a long, relaxing escape, but have you ever taken the time to measure your shower duration? Reducing your shower time to just four minutes can conserve thousands of litres of water annually, not to mention decrease your energy expenses. One family I know turns it into a fun challenge for their kids by using a buzzer to indicate when it’s time to exit. If that feels too rigid, consider showering for the duration of a single song. I discovered a playlist from WaterAid featuring four-minute tracks—imagine singing along to ‘The Final Countdown’ while racing against the timer. Sounds like a blast, doesn’t it?
Shower vs Baths
If you enjoy having baths, this might not be your favourite suggestion, but replacing just one bath each week with a shower can conserve 4,000 litres of water each year. If you can’t bear to give up your relaxing soaks, consider just reducing the times of the week you do this – now you know just how much time, water and money it can save you to have one less bath per week.
The Bathroom Tap
One straightforward yet frequently ignored habit is turning off the tap while brushing your teeth. It may appear minor, but that continuous flow of water accumulates quickly—wasting as much as 9,000 litres annually per household! This advice extends beyond just brushing; when washing your hands or lathering in the shower, turn off the tap until you truly need it. It’s a small change, but it can make a big difference. And if you’re someone who already has this habit, it might be difficult to believe that not everyone turns off the water tap when they’re not actually using it, but actually roughly one in three people leave the tap running while brushing their teeth. That’s a lot!

Your Waste Water
Then there’s the skill of reusing water. Instead of allowing it to go down the drain, consider repurposing it. Rinse your vegetables in a bowl rather than under a running tap, and use the leftover water to nourish your garden. Capture the cold water while waiting for the hot tap to heat up and pour it into the toilet instead of using clean water to flush. Some individuals even use bathwater to wash patios. While it may seem unusual, every drop saved truly makes a difference.
Rainwater Butt
When it comes to conserving water outdoors, a rainwater butt is truly transformative. It transforms gloomy, rainy days into a valuable resource by capturing water that can be utilised for gardening, even during hosepipe restrictions. In numerous areas, using rainwater for outdoor activities is one of the easiest methods to reduce household water usage. Especially if you’re based in the UK, you know it rains a lot here. Just think of what you could do with all that water!

The Kettle
And then there’s the kettle—a household essential (because, let’s face it, tea is everything). But do you always fill it to the brim? Many of us do, even when we only require one or two cups. By simply filling the kettle with just what you need, you can make a small change that conserves water, saves energy, and could even help you save a little money in the long run.
Household Appliances
Certainly, our appliances significantly impact water consumption as well. By running a full load in the dishwasher or washing machine rather than just half-filled cycles, you can greatly reduce unnecessary water waste. Additionally, maintaining these appliances—such as repairing leaks and descaling showerheads—ensures they operate efficiently without consuming excess water. While a dripping tap or toilet may appear inconsequential, it can waste thousands of litres annually if not addressed.
THE TOILET
Placing a brick in your toilet tank is an old trick meant to save water by reducing the amount used per flush. While it can displace about 0.3 gallons per flush, potentially saving up to 30 gallons per month, it’s not the best solution. Over time, bricks can break down, clog pipes, and damage your toilet’s internal components.
Instead, better alternatives include sealing the brick in a plastic bag, using a Ziplock bag filled with pebbles, water bottles filled with sand, or even a sturdy rock. These methods provide the same water-saving benefits without the risk of damage. If you have a modern low-flush toilet (1.28 gallons per flush), these tricks may not be necessary, but for older models, they can help reduce unnecessary water waste.

Water Technology
Let’s not overlook the remarkable benefits of technology. Devices designed to save water, such as regulated showerheads, hot water dispensers, and rainwater diverters, can significantly reduce waste with minimal effort. These small investments can lead to substantial improvements over time.
While individual choices play a vital role, larger systemic changes are equally important. It is the duty of governments and businesses to invest in water conservation infrastructure, which includes repairing outdated pipelines and adopting sustainable agricultural methods. Some nations are already progressing by utilising technology to recycle wastewater and capture fog for drinking water. The more we advocate for these innovations, the more significant impact we will witness globally.
Ultimately, water conservation isn’t about making major sacrifices; it’s about being conscious, making informed decisions, and recognising that even the smallest efforts, when multiplied, can lead to significant change.

WHAT CAN GOVERNMENTS DO?
While individual efforts are essential, meaningful change on a large scale necessitates leadership, investment, and systemic transformations. Governments play a pivotal role in ensuring the sustainable management of water resources, not only for the present but for future generations.
Establish Water Regulations
One of the critical measures governments can implement is the development of policies that promote water conservation across various sectors—such as environment, agriculture, energy, trade, and economic development. By incorporating water considerations into policymaking at all levels, countries can achieve economic growth without depleting their water supplies.
Governments can collaborate with businesses to enhance transparency regarding water usage. By encouraging companies to reveal their water footprint and adopt more efficient water management practices, significant improvements can be made. For instance, establishing industry-wide regulations on water consumption and pollution can help reduce waste and ensure corporate accountability regarding their impact on water resources.
Advocate For Responsible Water Usage
On a global scale, governments can contribute to water sustainability by advocating for responsible trade practices. Many nations depend on importing water-intensive products, a phenomenon known as virtual water trade. While this can assist water-scarce regions in conserving their domestic water resources, it can also create dependencies leading to global imbalances. By negotiating international agreements focused on sustainable water use and equitable distribution, governments can help safeguard water resources worldwide, not just within their borders.
UN SDG: Clean Water and Sanitation
Access to clean water and sanitation is a fundamental human right, yet millions worldwide still struggle with water scarcity and poor sanitation. The United Nations Sustainable Development Goal (SDG) 6 aims to ensure clean water and sanitation for all by 2030, addressing challenges like water pollution, inefficient use, and lack of infrastructure. By managing water resources responsibly and improving access to safe water, we can create a healthier, more sustainable future for everyone.

Establish Consumption Limits
Furthermore, governments can establish national water consumption limits based on the availability of water in different regions. Conducting a water footprint assessment can identify how much water can be sustainably utilised in a particular area, ensuring that both humans and ecosystems receive their fair share. Setting industry benchmarks and enforcing pollution controls will also help maintain the viability of freshwater sources for the future.
Data is crucial in informing these decisions. Traditionally, national water statistics have focused solely on direct water withdrawals, overlooking the hidden water footprint associated with imported goods. By broadening water use accounting to include virtual water and external dependencies, governments can formulate more comprehensive policies that promote water sustainability.
and finally....
Ultimately, water conservation transcends simply saving a few litres at home; it involves rethinking our approach to using, trading, and sharing this vital resource on a global scale. Governments, businesses, and individuals all share the responsibility of ensuring that clean, accessible water remains a reality for everyone. At the heart of the matter, water conservation doesn’t necessitate radical sacrifices—rather, it’s about being mindful, making smarter choices, and recognising that even the smallest actions, when multiplied, can lead to significant change.
This World Water Day, let’s initiate a simple change. Choose one habit, one adjustment, and commit to it. Because when we conserve water, we’re not just protecting a resource—we’re safeguarding our future.