Feature Photo by Elena Mozhvilo on Unsplash
Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally by EARTHDAY.ORG (formerly Earth Day Network) involving 1 billion people in more than 193 countries.
Throughout the years, Earth Day event organizers have come to a simple conclusion: When people come together and make small changes, the impact can be tremendous. Today, 193 countries participate in Earth Day through community-led volunteer events.
IN CELEBRATION OF EARTH DAY
In celebration of Earth Day this year, I wanted to give a shout out to some of my favourite earth friendly brands, some of which are offering great discounts for Earth Day on 22nd April.
One way of ensuring a brand is genuinely earth-friendly is if it has B Corp certification; with many brands claiming to be “clean”, “green” and eco-friendly, B Corp certification makes it easy for consumers to identify brands that are truly dedicated to the betterment of the world.
WHAT IS B CORP?
What is B Corp? B, which stands for beneficial, and Corp, meaning corporation, is a certification which measures a company’s entire social and environmental performance and evaluates how a company’s operations and business model impacts on their workers, community, environment, and customers. B Corp certification is granted to companies that uphold high social and environmental standards in all facets of their business, and certification can take years depending on the size of the corporation.
The B Corp qualifying process dives deep into every element of the business from the supply chain and input materials to charitable giving and employee benefits and is supported by transparency and accountability requirements.
Companies that are awarded B Corp status have committed to using their business to work toward a more inclusive and sustainable economy and work towards creating stronger communities, reduced inequality, lower levels of poverty, a healthier environment, and the creation of more high-quality jobs with dignity and purpose.
BEAUTY BRANDS
Dr. Hauschka
Dr. Hauschka was granted B Corp certification in 2015, and has been a favourite of natural beauty and animal lovers since it launched in 1967. None of their products have ever been tested on animals, they are however NATRUE certified, which guarantees there are no artificial or genetically modified ingredients, only 100% natural, derived natural and nature-identical substances such as pigments, minerals or preservatives, which are used only when strictly necessary. Ingredients are almost entirely sourced through biodynamic cultivation under fair-trade conditions and are also Leaping Bunny, Non-GMO and Fair for Life certified.
Sustainability is part of Dr. Hauschka’s philosophy, they use 100% certified green electricity to power their business, provide company bicycles and carpooling systems for employees and support sustainable partnerships around the world.
Featured is the Rose Day Cream, one of Dr. Hauschka’s best-selling skin care products. This rich facial cream is for those with normal, dry, and sensitive skin and is great for calming and minimizing the appearance of redness, irritation, and rosacea. The rich, luxurious formulation harmonises oil and moisture content, gently guiding the skin to a state of comfort, balance and radiance.
Ingredients include precious extracts of rose petals, Rosa damascena (flower water) and wild rose hips nurture, sooth and hydrates the skin while also providing antioxidant and anti-inflammatory effects.
Other key ingredients include shea butter, rose petal wax and avocado oil, which function as emollients, helping the skin to feel soft while also improving moisture retention; extracts of marshmallow which provides soothing, moisturizing, and calming effects and St. John’s wort which soothes redness, hydrates and fortifies the skin.
FASHION BRANDS
SYNERGY ORGANIC CLOTHING
Synergy Organic Clothing are a Certified B Corp that offer a great collection of essential basics as well as lounge and eco-luxe collections made from GOTS Certified Organic Cotton, grown and loomed into fabric in India. Organic cotton is grown using methods and materials that have a lower impact on the environment than conventionally grown cotton such as not using toxic pesticides or synthetic fertilizers and without using genetically engineered seed. All their fabrics are also made with low impact dyes. These dyes have a high absorption rate, which decreases the use of rinse water and produces less waste.
Featured is the Cadence Romper, which is a Carbon Neutral Product easy, all-in-one piece with a luxe, drapey look with puff sleeves and tie at the waist for added definition, made from 100% Organic Cotton Crinkle Texture Gauze.
Synergy Organic Clothing are Fair Trade Certified™, and are not only committed to creating clothing with a minimal environmental impact, but also empowering men and women through ethical employment practices. They also offer a recycle programme, where returned Synergy garments will be recycled or donated to local Santa Cruz non-profits and women’s shelters, and customers receive 25% discount on their next order. Synergy is also committed to being a force for good in the world and contribute to a range of causes in line with the Synergy philosophy, such as Ventana Wilderness Alliance, Full Moon Birth Center, The Whole Kids Foundation, Chicago Fair Trade and Santa Cruz Fruit Tree Project to name just a few.
tentree
tentree are a Canadian, certified B Corp, sustainable lifestyle brand that produces casual wear and outdoor clothing for men and women that encourages environmental stewardship through their “earth-first apparel” made from sustainable materials such as organic cotton, recycled polyester and hemp”, and are rooted in the belief that we have a responsibility to protect and preserve the world we live in. As the name suggests, ten-tree plants 10 trees for every item purchased, and to date, they have planted a total of 55,615,924 trees!
“By planting ten trees for every item purchased, we prove to the world that sustainability can and should be as easy as putting on a t-shirt. Our core values drive us to find the best responsibly sourced materials, and the guarantee of safe and respectful work environments”.
Designed in Canada, tentree are committed to minimising their environmental impact, uplifting the well-being of their people with ethical labour rights, and safe workplaces, and recognising social responsibility to keep our business practices as transparent as possible. Their the garments are ethically manufactured in overseas factories that uphold high ethical standards including certification for WRAP (Worldwide Responsible Accredited Production), BSCI (Business for Social Compliance Initiative), SA8000, which is the Auditing Standard and Certification from SAI (Social Accountability International) and Fair Trade or Fair Wear Foundation certified.
The brand is vegan and are inclusive to body types and pricing. In addition to clothing and accessories, you can also buy carbon offsets for your own personal lifestyle from their site! Featured is the W Enso Long-sleeved T shirt, (which is currently 30% off) and features tentree’s first ever Cradle to Cradle certified materials, so, once you’ve finished loving the Enso t-shirt with the V-neck collar, and chic front knot, it can return full circle and safely go back to nature. Keep nature in the loop with C2C.
EARTH INITIATIVES
Some businesses choose to do more by giving back to organizations that support the planet, social causes and awareness of other global issues and celebrate Earth Day, every day, by committing 1% of annual sales to environmental non-profits around the globe.
In an effort to help brands offset their environmental impact, the global non-profit 1% for the Planet, launched by the CEO of Patagonia Yvon Chouinard, and Craig Mathews, founder of Blue Ribbon Flies, has helped 1,800 brands pledge to give 1% of their profits to environmental conservation groups since 2002. This is now a global movement with the intention to help fund diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.
the Amazing Brands SUPPORTING 1% for the Planet
Raw Elements USA
Raw Elements USA was founded by ocean lifeguard Brian Guadagno who wanted to develop a safe and effective sunscreen for beachgoers when one did not exist. Raw Elements USA is reef-safe, meaning it does not contain any of the cautionary ingredients that will cause harm to coral reefs or marine life from damaging DNA to bleaching, unlike 90% of sunscreens on the market.
The Raw Elements USA Face + Body 30+ Tin sunscreen comes in a recyclable/reusable tin and is made certified all-natural ingredients, it provides UVA-UVB true broad-spectrum protection. The only active ingredient is non-nano zinc oxide particles which enables the sunscreen to sit on top of skin creating a physical UV barrier, unlike sunscreens with nanoparticles which are small enough to be absorbed through the skin and into the bloodstream. As a performance driven sunscreen, packed with biologically active antioxidants, vitamins, minerals and extracts, it is very water-resistant continues protecting your skin long after environmental exposure, and is safe for children. Amongst their many certifications, Raw Elements USA is a 1% For The Planet business member.
“part of our mission is to create products that are not only safe for humans but for our planet. We care deeply about our environment, especially our oceans. Through our partnership, we will be donating 1% of our annual sales to nonprofits who are working to preserve and protect one of nature’s most precious resources”.
Raw Elements USA are the only US sunscreen whose entire brand is verified by the Non-GMO Project and also Leaping Bunny Certified, which guaranteeing consumers that no animal tests were used in the development of any product and shows a committed to using only ingredients that are cruelty free. In addition, they are a founding brand as part of EWG’s Sun Safety Coalition and are a Champion Status Signer for The Campaign for Safe Cosmetics. You can find Raw Elements on Amazon.
VITAMIN A
Vitamin A has been making environmentally friendly choices for nearly 20 years; their founder, Amahlia Stevens, was the first to trademark a sustainable swim fabric made of recycled nylon, for their signature EcoLux designs. Vitamin A also reduce their environmental footprint by employing waterless digital printing technology and incorporating other sustainable materials into their beachwear like linen and organic cotton.
Every purchase prioritizes the health of our planet. Through their partnership with 1% For The Planet Vitamin A give back a portion from every sale to organizations that protect our oceans. When you swim with Vitamin A, you’re doing good.
Vitamin A also partners with and donates a percentage of sales towards environmental organizations that protect sea animals and ocean life – so we can all live, work and swim happy and healthy.
PANEROS CLOTHING
Paneros Clothing are all about love, compassion, and quality, their name is a combination of the ancient Greek words pan meaning “all” and eros meaning “the love”. Paneros, is committed to providing love for everyBODY and for our planet and have joined the 1% for the Planet philanthropic pledge.
It’s at Paneros’s core to be inclusive, compassionate, honest, responsible, and to offer high quality, one of a kind and limited-edition pieces in a transparent manner. Their mission is to make quality, relevant, sustainable clothing, as they believe you shouldn’t have to compromise fashion & style for sustainability.
Paneros are committed to creating a more circular fashion brand and ensure to give their up-cycled pieces the love they deserve before sharing them with you. Paneros hand patch any small imperfections their upcycled pieces might have and make them ready for some good old fashion lovin’.
Committed to smart practices such as using 100% repurposed vintage shirts for this line, Paneros help save hundreds of pounds of CO2 emissions a year.
One Tree Planted
337 BRAND
337 Brand is an earth-friendly leisurewear collection with a hint of edge. There are no seasonal collections, just a collection of 24/7 leisurewear. Everything is produced ethically and locally, and the brand is working towards circularity where the products are made and recycled in a closed-loop system with bare minimum to zero waste. For every order, 337 BRAND donate one dollar and every dollar plants one tree.
Big change starts small – sign up for our emails and receive 10% off your first order.
One Tree Planted is a non-profit organization based in Vermont that focuses on global reforestation. Areas impacted by deforestation will receive donations to plant trees and help offset the devastation.
Trees help reduce the effect of climate change. They clean the air we breathe, filter the water we drink, absorb harmful carbon from the atmosphere, provide habitat to over 80% of the world’s terrestrial biodiversity, help decrease stress and anxiety, plus much more. Forests provide jobs to over 1.6 billion people.
It is unfortunate we lose about 46-58 thousand square miles of forest every year. Together we can make a positive impact on the world we live in but first, be the change. To learn more about One Tree Planted, visit their website at www.onetreeplanted.org.
20% off for earth day
yes and
YES, AND are a brand of sustainable women’s essentials that are GMO-free and GOTS certified, assuring full transparency and traceability through the entire textile supply chain, from farm to finished product.
They use low-impact dyes and inks that are free of any harmful chemicals, and their partners within the textile processing supply chain meet stringent environmental and labour standards, including no child labour, safe working conditions, and payment of a fair wage.
During Earth Month, YES AND launched a tree-planting initiative to offset the carbon impacts of shipping, as their goal is to be carbon neutral by 11/11/22.
Partnering with Ecodrive they plant one tree for every purchase in mangroves in Madagascar, as studies show that Mangroves:
“sequester carbon at a rate two-four times greater than mature tropical forests” and contain “the highest carbon density of all terrestrial ecosystems.”
(Fatoyinbo et al, 2017).
Mangroves are also a key part of coastal ecosystems. YES AND’s tree planting also supports the local community and helps alleviate poverty by giving jobs to those in need.
The YES AND Mother Earth Collection features Jackets, Skirts Shorts, Tops and Graphic Tee’s (That Plant Trees!), including the Rosalie “Earthling” Crew Neck Short Sleeve Tee, the Georgia “Make Earth Cool Again” Mock Neck and the Rosalie “Earth” Short Sleeve Tee.
ECO EARTH MARKET
Eco Earth Market are giving customers 20% off in celebration of Earth Day. The discount expires on midnight of 24th April. Use the code at checkout.
Founded by a biology student in 2019, Eco Earth Market is a UK company that only sells products that fulfil their eco-friendly ethos of protecting the natural world. Eco Earth Market package products by hand using recycled Kraft card wrapping paper, which is 100% recyclable, biodegradable and compostable. Their products carry 4 different symbols: RECYCLABLE, BIODEGRADABLE, SUSTAINABLE or PLANT-BASED to ensure transparency. They also plant one tree for every order received. Products include bamboo phone cases, wireless bamboo computer keyboards and mouse, to a wide range of beauty products and products for the home.
SUZSTAINABLE readers get 15% off on first orders with the code SUZSTAINABLE.
MADE SAFE
TRUE BOTANICALS
True Botanicals prioritize both certified-organic and wild-harvested ingredients, and take sourcing seriously, tracing ingredients to their origins and ensuring that their cultivation and production are sustainable for the local community as well as the environment. The brand is fully transparent and provides a full list of ingredients, as well as details about the key ingredients and their benefits.
True Botanical products are entirely free of Endocrine (hormone) disruptors, Carcinogens, Parabens, SLS and SLES, Phthalates, Synthetic fragrance, GMOs and Animal cruelty. The majority of their ingredients are pure plant extracts and certified MADE SAFE synthetic ingredients to enhance their natural formulas.
True Botanicals believe you don’t need toxins to get results. All their formulas are certified MADE SAFE, meaning they’ve been reviewed by MADE SAFE scientists to ensure ingredients don’t harm people or the planet. The MADE SAFE review process includes a complete investigation of every ingredient, including preservatives and the supply chain, leaving nothing uninspected. Their products are developed, produced, packaged, and shipped to ensure they minimize their impact on the environment. Visit MADE SAFE to find certified products.
22% OFF for Earth Day
RENTRAYAGE
Rentrayage is a French word, meaning to mend and to “make whole again“ and the brand is all about bringing old clothes, vintage fabrics, and dead-stock back to life. But this goes beyond stitching things back together in a new way; this is the groundwork for a new way of thinking along with innovative methods. Expect beauty and value, new shapes, new forms, and new styles from what has been discarded.
Rentrayage is a French word, meaning to mend and to “make whole again“ and the brand is all about bringing old clothes, vintage fabrics, and dead-stock back to life. But this goes beyond stitching things back together in a new way; this is the groundwork for a new way of thinking along with innovative methods. Expect beauty and value, new shapes, new forms, and new styles from what has been discarded.
Featured is a Drapey Scarf Neck Top made of vintage deadstock fabric, which has a loose, slightly off the hip fit and also comes with a scarf for when and where some extra impact is needed. Wear it with or without and see how the world turns for those who know that nothing is impossible. Also featured is a one-of-a-kind Orange Stripe Ruffle Sweatshirt handmade from vintage clothing, fabrics, and accessories. Old sweatshirts never die—they just look younger, fit nicer, and like this one it’s grow little angel wing shoulder ruffles.
Rentrayage is celebrating its favourite day of the year with 22% off EVERYTHING for one day only—including new upcycled vintage fashion, sustainable home décor & natural, non-toxic beauty.
Mark your calendars for April 22—the discount is automatically applied at checkout. Shop HERE knowing that shopping on Earth Day won’t literally cost the earth!
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